Tom Percival

Tom Percival is a British children's author and illustrator known for creating picture books that explore emotional intelligence and social themes. His works frequently address topics like anxiety, self-confidence, and friendship in ways that resonate with young readers. Notable books by Percival include "Ruby's Worry," "Perfectly Norman," and "Ravi's Roar," which form part of his Big Bright Feelings series focusing on children's emotional development. These books have been translated into multiple languages and are used in schools and libraries worldwide. The author's background in graphic design and art direction has influenced his distinctive illustration style, which combines traditional drawing techniques with digital elements. His early career included creating book covers for major publishing houses before transitioning to writing and illustrating his own works. Percival grew up in a caravan in Somerset, England, an experience that has inspired some of the themes of belonging and self-acceptance found in his work. He continues to produce children's books while also participating in literary festivals and school visits throughout the UK.

Readers appreciate Percival's picture books for addressing emotional topics like anxiety, sadness, and self-confidence in ways children can understand. Many parents note his books help start difficult conversations with kids. Parents highlight that books like "Ruby Finds Her Worry" and "Perfectly Norman" validate children's feelings while offering constructive ways to cope. Several reviewers mention their children request repeated readings and relate strongly to the characters. Some readers find the messaging too direct or heavy-handed. A few note the endings can feel rushed or oversimplified. Ratings across platforms: Goodreads: Average 4.3/5 across all titles Amazon: 4.7/5 average - Ruby Finds Her Worry: 4.8/5 (2,100+ ratings) - Perfectly Norman: 4.8/5 (1,800+ ratings) - Ravi's Roar: 4.8/5 (900+ ratings) "The illustrations pull you in and the message stays with you," notes one parent reviewer. "My anxious 5-year-old finally felt understood," writes another.

Ruby's Worry A picture book about a young girl who discovers a small worry that follows her around and grows bigger until she learns how to manage it.

Ravi's Roar A story following a young boy who transforms into a tiger when his anger gets the better of him, and his journey to control his emotions.

The Invisible A tale about a girl named Isabel who begins to fade away when her family falls on hard times, exploring themes of poverty and being seen.

The Sea Saw A narrative about a beloved teddy bear's journey back to its owner after being lost at the beach.

Perfectly Norman A picture book about a boy who grows wings and must decide whether to hide them or embrace what makes him different.

Tilda Tries Again The story of a girl who must adapt to changes in her life when everything stops working the way she expects.

Silas and the Marvellous Misfits A chapter book about a young boy who discovers a hidden world of unusual creatures and learns to appreciate differences.

Meesha Makes Friends A picture book focusing on a girl who finds it difficult to connect with others and learns new ways to make friends.

Jack's Worry A story about a boy dealing with anxiety before a musical performance and learning to share his feelings.

Dream Big, Little Mole A tale about a small mole who wants to fly, exploring themes of determination and self-belief.