Roger Dooley

Roger Dooley is a marketing consultant and author who specializes in neuromarketing and the application of behavioral science to business. He wrote the influential book "Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing" (2011), which has been translated into multiple languages and is considered a key text in the field of neuromarketing. As the founder of marketing consultancy Dooley Direct LLC and the Neuromarketing Science & Business Association, Dooley has contributed significantly to the understanding of how neuroscience insights can be applied to marketing and business strategy. His work focuses on how unconscious thought processes and behavioral science affect consumer decision-making. The Brainfluence blog and podcast, both created by Dooley, serve as platforms for exploring the intersection of neuroscience, behavioral research, and practical business applications. His articles have appeared in Forbes, Entrepreneur, and other business publications, establishing him as a thought leader in evidence-based marketing strategies. Beyond his writing and consulting work, Dooley is a frequent keynote speaker at international conferences, where he presents on topics related to persuasion, marketing psychology, and consumer behavior. He holds a degree in Mechanical Engineering from Carnegie Mellon University, bringing a technical background to his analysis of marketing and behavioral science.

Readers appreciate Dooley's practical approaches to neuromarketing and behavioral science, particularly in "Brainfluence." Many note his clear explanations of complex concepts and inclusion of actionable takeaways. Multiple reviews mention the value of the 100+ techniques presented. Common criticisms include repetition of ideas across chapters and overreliance on citing others' research rather than presenting original insights. Some readers found the examples dated, particularly in discussions of web design and digital marketing. Ratings across platforms: Brainfluence (2011) - Goodreads: 3.95/5 (1,247 ratings) - Amazon: 4.4/5 (186 reviews) Friction (2019) - Goodreads: 4.02/5 (89 ratings) - Amazon: 4.6/5 (47 reviews) Notable reader feedback: "Great concepts but could be condensed into half the length" - Amazon reviewer "Perfect balance of science and practical application" - Goodreads review "Examples feel stuck in 2010" - Goodreads review

Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing A guide explaining neuromarketing principles and techniques to understand consumer behavior and improve business results.

The Persuasion Slide: A New Way to Market to Your Customer's Hidden Minds An examination of psychological factors in consumer decision-making using the metaphor of a playground slide.

Friction: The Untapped Force That Can Be Your Most Powerful Advantage A study of how reducing customer effort and making processes smoother can increase business success and customer satisfaction.