Jaeyong Song, Kyungmook Lee

Jaeyong Song and Kyungmook Lee are business authors who collaborated on "Samsung Way," a book examining the corporate culture and management practices of Samsung Electronics. Song brings experience in Korean business analysis, while Lee contributes expertise in organizational development and corporate strategy. Their work focuses on the internal mechanisms that drove Samsung's transformation from a small trading company into a global technology conglomerate. The authors analyzed Samsung's management philosophy, employee training systems, and decision-making processes during the company's period of rapid expansion. The book documents Samsung's corporate practices through interviews with executives and employees, providing insight into the company's hierarchical structure and competitive culture. Song and Lee examined how Samsung's leadership approached innovation, quality control, and market expansion across different business divisions. Their research covers Samsung's evolution from the 1990s through the 2000s, when the company established itself as a major competitor to Japanese electronics manufacturers and later challenged Apple in the smartphone market.

Readers of "Samsung Way" appreciate the detailed examination of Samsung's corporate structure and management practices. Many find the insider perspective valuable for understanding how Korean chaebols operate and compete globally. Business students and professionals praise the book's analysis of Samsung's rapid transformation and strategic decisions. Readers liked the specific examples of Samsung's training programs and the authors' explanation of the company's hierarchical decision-making process. Several reviewers noted the book's usefulness for understanding Korean business culture and its differences from Western corporate practices. Some readers criticized the book's dense writing style and heavy focus on internal corporate processes. A few found the analysis too favorable toward Samsung's management approach without sufficient examination of potential drawbacks. Others wanted more critical analysis of Samsung's labor practices and workplace culture during its growth period.