📖 Overview
Gad Saad is a Lebanese-Canadian evolutionary behavioral scientist and professor of marketing at Concordia University's John Molson School of Business. He applies evolutionary psychology principles to consumer behavior, marketing, and broader social phenomena.
Saad hosts "The Saad Truth" podcast and maintains an active presence on social media platforms where he discusses topics ranging from evolutionary psychology to cultural and political issues. His academic work focuses on how evolutionary forces shape human decision-making in commercial and social contexts.
He has written books that blend evolutionary psychology with critiques of contemporary culture and ideology. His writing addresses what he views as threats to scientific thinking and rational discourse in academia and society.
Saad positions himself as a defender of free speech and scientific inquiry against what he perceives as ideological constraints in higher education and public discourse.