📖 Overview
Bobby Borg is a music industry consultant, educator and author known for his practical guidebooks on music business and marketing. His works include "Music Marketing for the DIY Musician" and "Business Basics for Musicians," which have become standard texts in many music business programs.
As a former recording and touring musician with the band Warrant, Borg brings first-hand industry experience to his teaching and writing. He serves as a music business educator at Musicians Institute and UCLA Extension, where he teaches courses on music marketing, management, and entrepreneurship.
Borg regularly contributes articles to music industry publications including Music Connection Magazine and Billboard. His consulting work focuses on helping independent musicians and small music businesses develop effective marketing strategies and business plans.
Beyond his writing and teaching, Borg frequently appears as a speaker at music industry conferences and events. He holds a master's degree in communications from the University of Southern California and maintains an active role in music industry education and professional development.
👀 Reviews
Readers consistently highlight Borg's clear explanations of complex music industry concepts. His books receive praise for providing actionable steps rather than just theory.
What readers liked:
- Detailed marketing templates and worksheets
- Real-world examples from his industry experience
- Step-by-step guidance for DIY musicians
- Current digital marketing strategies and tools
What readers disliked:
- Some found the books too basic for experienced professionals
- Occasional repetition between chapters
- Price point higher than similar books
- Some outdated social media references in earlier editions
Ratings across platforms:
Amazon: 4.7/5 (500+ reviews)
Goodreads: 4.3/5 (200+ reviews)
Notable reader comments:
"Finally, a music business book that tells you exactly what to do" - Amazon reviewer
"The marketing plan templates alone are worth the price" - Goodreads review
"Could be more concise, but the information is solid" - Music Connection reader review
📚 Books by Bobby Borg
The Musician's Handbook (2003)
A comprehensive guide covering music industry fundamentals, from recording and touring to contracts and marketing strategies.
Music Marketing for the DIY Musician (2014) A systematic approach to creating a customized marketing plan for independent musicians, including digital and traditional promotion methods.
Business Basics for Musicians (2015) A practical overview of essential business concepts for musicians, including financial management, legal issues, and career planning.
Five Star Music Makeover (2016) A step-by-step guide to developing and improving various aspects of a music career, from image and branding to live performance.
Music Marketing for the DIY Musician: Second Edition (2020) An updated version of the marketing guide incorporating new digital platforms, social media strategies, and current industry practices.
Music Marketing for the DIY Musician (2014) A systematic approach to creating a customized marketing plan for independent musicians, including digital and traditional promotion methods.
Business Basics for Musicians (2015) A practical overview of essential business concepts for musicians, including financial management, legal issues, and career planning.
Five Star Music Makeover (2016) A step-by-step guide to developing and improving various aspects of a music career, from image and branding to live performance.
Music Marketing for the DIY Musician: Second Edition (2020) An updated version of the marketing guide incorporating new digital platforms, social media strategies, and current industry practices.
👥 Similar authors
Donald S. Passman writes detailed guides on music industry contracts and business practices, with "All You Need to Know About the Music Business" serving as a fundamental industry resource. His background as an entertainment lawyer provides technical accuracy while explaining complex concepts for musicians and industry professionals.
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Dave Kusek addresses digital music business models and future industry trends through his work. His book "The Future of Music" analyzes music business evolution and provides frameworks for succeeding in the digital marketplace.
Loren Weisman focuses on music business strategy and branding based on his experience as a music producer and consultant. His books "The Artist's Guide to Success in the Music Business" and "Music Business for Dummies" offer systematic approaches to career development and industry navigation.
Martin Atkins draws from his experience as a drummer for Public Image Ltd and Nine Inch Nails to provide DIY music business guidance. His book "Tour:Smart" delivers practical touring and business advice based on real-world experiences in the industry.
David Byrne examines the music industry's structure and economics through his insider perspective as Talking Heads' frontman. "How Music Works" combines industry analysis with insights on music creation and distribution systems.
Dave Kusek addresses digital music business models and future industry trends through his work. His book "The Future of Music" analyzes music business evolution and provides frameworks for succeeding in the digital marketplace.