Ankur Warikoo

Ankur Warikoo is an Indian entrepreneur, author, and content creator who gained prominence through his educational content focused on personal finance, career development, and entrepreneurship. His 2021 book "Do Epic Shit" became a national bestseller in India, selling over 300,000 copies. After completing his education at Indian School of Business and working briefly in consulting, Warikoo co-founded deals platform Groupon India (later Nearbuy) in 2011. He served as CEO until 2019 before shifting focus to content creation and entrepreneurial education. Warikoo built a significant social media following through short-form video content on platforms like YouTube and Instagram, where he shares advice on money management, productivity, and business fundamentals. His content typically draws from his experiences as an entrepreneur and previously failed ventures. Beyond his online presence, Warikoo conducts workshops and speaks at educational institutions across India. His second book "Get Epic Shit Done" was released in 2023, focusing on productivity and execution strategies for young professionals.

Reader reviews highlight Warikoo's straightforward approach to personal finance and career advice, particularly resonating with young Indian professionals. His book "Do Epic Shit" maintains a 4.5/5 rating on Amazon India across 23,000+ reviews. Readers appreciated: - Clear, actionable advice without technical jargon - Personal anecdotes from his entrepreneurial journey - Short, digestible chapters - Focus on Indian context and examples Common criticisms: - Content feels repetitive from his social media posts - Basic concepts that could be found online for free - Writing style seen as too casual by some readers - Limited depth on complex topics On Goodreads, "Do Epic Shit" holds a 4.1/5 rating from 8,000+ readers. Several reviewers noted the book works better as a reference guide than a cover-to-cover read. One reader stated: "Good starter book for college students, but veterans won't find new insights." Another wrote: "The informal tone makes complex concepts accessible, but sometimes oversimplifies important financial decisions."

Do Epic Shit (2021) A collection of life lessons and career advice covering personal growth, relationships, money management, and professional development.

Get Epic Shit Done (2023) A guide focused on productivity techniques and strategies for accomplishing goals and managing time effectively.

The Ultimate Guide to Getting Started with Content Creation (2020) A digital book explaining methods and strategies for creating and monetizing online content across various platforms.

Backtested (2023) An examination of personal finance and investing concepts, incorporating real-world examples and practical applications.

James Clear writes about habit formation and behavioral change, focusing on small improvements that compound over time. His writing style combines research with practical frameworks similar to Warikoo's approach to personal development.

Morgan Housel examines personal finance and investing through storytelling and psychology. His focus on mindset and decision-making parallels Warikoo's emphasis on mental models for success.

Mark Manson discusses life philosophy and personal growth through direct, no-nonsense writing. He addresses similar themes to Warikoo about authenticity and finding meaning in work and life.

Jay Shetty translates ancient wisdom and meditation practices into modern contexts for personal development. His content structure and emphasis on actionable steps match Warikoo's teaching methodology.

Gary Vaynerchuk focuses on entrepreneurship and personal branding through practical business advice. His content combines business strategy with personal development principles, similar to Warikoo's integration of career and life advice.