📖 Overview
Don't Make Me Think, Revisited presents core principles for creating intuitive websites and digital interfaces. Steve Krug distills decades of user experience wisdom into practical guidelines for web designers and developers.
The book uses real-world examples and illustrations to demonstrate why certain design choices work or fail. Krug walks through the process of user testing, site navigation, mobile design, and accessibility through straightforward explanations and visual demonstrations.
Each chapter builds on fundamental usability concepts while addressing both technical implementation and user psychology. The revised edition includes new material on mobile interfaces and current web technologies.
At its core, this is a book about respecting users' time and cognitive load while creating digital experiences that feel effortless and natural. The principles extend beyond web design to encompass broader insights about human-computer interaction and information architecture.
👀 Reviews
Readers value this book for its straightforward approach and clear examples. Many appreciate the concise writing style and humor, with one reader noting "it practices what it preaches through simple layout and navigation."
Likes:
- Quick to read and apply concepts
- Real-world examples and screenshots
- Conversational tone makes complex ideas accessible
- Focus on practical solutions over theory
Dislikes:
- Some concepts feel dated (especially mobile/responsive sections)
- Too basic for experienced UX designers
- Examples primarily focus on websites, less on apps
- Several readers mentioned the content is similar to the previous edition
Ratings:
Goodreads: 4.24/5 (27,900+ ratings)
Amazon: 4.6/5 (1,100+ ratings)
Common feedback includes "perfect intro to usability" and "should be required reading for web developers." Critics note the book "doesn't go deep enough" and "needs more modern examples." Multiple readers point out the principles remain relevant despite the dated examples.
📚 Similar books
The Design of Everyday Things by Donald Norman
A foundational text that explains how design principles shape human interaction with objects and interfaces.
100 Things Every Designer Needs to Know About People by Susan Weinschenk Research-based insights into human behavior and cognitive psychology inform design decisions for digital products.
Hooked: How to Build Habit-Forming Products by Nir Eyal A framework for creating digital products that align with users' behavioral patterns and decision-making processes.
The Elements of User Experience by Jesse James Garrett A breakdown of user experience design into layers that form a comprehensive approach to digital product development.
About Face: The Essentials of Interaction Design by Alan Cooper A guide to interaction design that connects human goals and behaviors with digital interface solutions.
100 Things Every Designer Needs to Know About People by Susan Weinschenk Research-based insights into human behavior and cognitive psychology inform design decisions for digital products.
Hooked: How to Build Habit-Forming Products by Nir Eyal A framework for creating digital products that align with users' behavioral patterns and decision-making processes.
The Elements of User Experience by Jesse James Garrett A breakdown of user experience design into layers that form a comprehensive approach to digital product development.
About Face: The Essentials of Interaction Design by Alan Cooper A guide to interaction design that connects human goals and behaviors with digital interface solutions.
🤔 Interesting facts
📚 The book's first edition was published in 2000, making it one of the earliest mainstream works about web usability targeted at a general audience.
🔄 Steve Krug came up with his famous "trunk test" - if you're blindfolded and dropped into a website, you should be able to answer basic questions like "What site is this?" and "What page am I on?"
💡 Despite being about web design, the book itself is famously concise at around 200 pages because Krug followed his own advice about not making users think too hard or read too much.
🎯 Before becoming a usability consultant, Krug worked as a technical writer and user interface designer for Apple Computer in the late 1970s.
🌐 The book's principles have been so influential that "Don't make me think" has become a common phrase in UX design circles, often used as a shorthand for user-friendly design.