The Right Swipe

Modern dating app CEO Rhiannon Hunter won't let anyone get in her way - not after being ghosted by a former flame. When she discovers that her dating app's newest spokesperson is the same ex-NFL player who disappeared on her months ago, she must decide whether to maintain her strict "no second chances" policy. Former professional football player Samson Lima is working to preserve his uncle's legacy in the dating industry while dealing with his own complex past. His path crosses with Rhiannon's both professionally and personally, forcing them to navigate their history while pursuing a potential business merger. The story follows Rhiannon and Samson's attempts to balance their growing connection with their individual ambitions and past wounds. Their professional and personal lives intertwine against the backdrop of the competitive dating app industry in the digital age. The novel examines themes of trust, vulnerability, and healing in the context of modern relationships. It presents questions about how past experiences shape current choices and explores the intersection of romance and technology in contemporary dating culture.

Most readers found this to be a fast-paced contemporary romance that tackles modern dating and workplace dynamics. Readers appreciated: - Authentic portrayal of dating app culture and workplace harassment - Strong female lead running a tech company - Discussion of CTE in football - Diverse representation in main characters - Balance of serious topics with lighter moments Common criticisms: - Slow middle section - Too much focus on business dealings - Romance feels rushed in parts - Some found the dialogue unrealistic Review Stats: Goodreads: 3.7/5 (23,000+ ratings) Amazon: 4.2/5 (1,000+ ratings) Sample reader comments: "Delivers on both the romance and social commentary" - Goodreads reviewer "The business aspects overshadowed the love story" - Amazon reviewer "Finally a romance that feels current with modern dating" - BookBub review "Wanted more chemistry between leads" - Barnes & Noble reviewer

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💘 Author Alisha Rai is a former attorney who left law to pursue her passion for writing romance novels, making her one of the first South Asian authors to gain prominence in mainstream contemporary romance. 📱 The book tackles modern dating issues like "ghosting" and was inspired by real-life dating app statistics showing that women of color often face discrimination in online dating. 🏈 The male protagonist, Samson Lima, is a former NFL player, and his storyline addresses the serious issue of chronic traumatic encephalopathy (CTE) in professional football players. 💻 The female lead, Rhiannon Hunter, is based on several real-life female tech entrepreneurs who have revolutionized the dating app industry, particularly those who left larger companies to start their own ventures. 🌟 The novel was named one of Amazon's Best Romances of 2019 and helped establish Avon Books' push for more diverse voices in romance publishing.