Book

Design for How People Learn

by Julie Dirksen

📖 Overview

Design for How People Learn presents core principles of learning science and instructional design through practical examples and visual explanations. The book uses illustrations, diagrams and real-world scenarios to demonstrate key concepts in learning psychology and memory formation. The text covers major aspects of designing learning experiences, from understanding audience needs to structuring content and maintaining engagement. Each chapter builds on foundational concepts while introducing frameworks for approaching common instructional challenges. Dirksen draws from cognitive science research and instructional design practice to connect theoretical models with hands-on application. The book integrates insights from education, psychology, and design thinking to create a resource for anyone who needs to teach or train others. At its core, this work explores the intersection of human cognition and effective instruction, revealing patterns in how people absorb and retain new information. The principles outlined aim to bridge the gap between how people naturally learn and how formal instruction is often delivered.

👀 Reviews

Readers value this book as a practical guide to instructional design that avoids academic jargon. Many highlight how Dirksen uses analogies, visuals, and real examples to explain learning concepts. Likes: - Clear explanation of cognitive principles - Humor and conversational tone - Practical examples and case studies - Visual presentation of concepts - Focus on real-world application Dislikes: - Some find it too basic for experienced designers - Later chapters less detailed than early ones - Wants more concrete implementation steps - Examples primarily from corporate training "Finally a book that practices what it preaches about good design" - Amazon reviewer "Changed how I approach creating training materials" - Goodreads review Ratings: Goodreads: 4.2/5 (2,100+ ratings) Amazon: 4.6/5 (380+ ratings) Performance Learning.com: 4.7/5 (150+ ratings) The second edition (2015) receives slightly higher ratings than the first edition for its updated examples and expanded content.

📚 Similar books

Make It Stick by Peter C. Brown The book presents research-based techniques for learning and memory retention while dispelling common myths about how people learn.

Understanding by Design by Grant Wiggins, Jay McTighe This framework guides educators through a backward design process that focuses on learning outcomes to create meaningful instructional experiences.

Brain Rules by John Medina The book connects neuroscience research to practical learning applications through twelve principles that explain how the brain processes information.

Visual Language for Designers by Connie Malamed The text examines cognitive psychology principles to inform the creation of visual learning materials and information design.

Map It by Cathy Moore The book outlines an action-mapping approach to create performance-focused learning experiences that connect training to business results.

🤔 Interesting facts

🎯 Author Julie Dirksen has over 15 years of experience creating courses for Fortune 500 companies, universities, and other organizations. 🧠 The book introduces the concept of "the elephant and the rider" metaphor, borrowed from psychologist Jonathan Haidt, to explain how motivation and behavior change work in learning. 📚 The first edition was published in 2011 and became so popular that a second edition was released in 2015 with expanded content on social learning and technology. 🔍 The principles in this book have been applied across diverse fields, from corporate training to game design, showing how learning design transcends traditional educational settings. 💡 Many of the book's concepts are influenced by behavioral economics and cognitive psychology, particularly the work of Nobel Prize winner Daniel Kahneman on decision-making.