Music Marketing in the New Music Business

Music Marketing in the New Music Business provides strategies and techniques for promoting music in the digital age. It breaks down modern marketing approaches across streaming platforms, social media, and traditional channels. The book outlines specific tactics for building an artist's brand and growing an audience through content creation and data analysis. Owsinski includes case studies and examples from successful marketing campaigns across multiple genres and career stages. Each chapter focuses on actionable steps musicians can take to increase their visibility and connect with fans, from email marketing to playlist placement. The text also covers music monetization, touring, merchandise, and leveraging various promotional tools. The book captures the transformation of music marketing from traditional methods to the current digital landscape, emphasizing the importance of adaptability and authenticity in building a sustainable career in music.

Readers note this book provides a practical introduction to music marketing fundamentals but contains dated information. Multiple reviews mention it serves better as a high-level overview rather than a detailed strategy guide. Readers appreciated: - Clear explanations of basic marketing concepts - Real examples from the music industry - Step-by-step approach to building a marketing plan - Coverage of both traditional and digital marketing tactics Common criticisms: - Content feels outdated, especially social media sections - Too basic for experienced marketers - Many examples focus on major label scenarios - Some readers wanted more specific actionable steps Ratings: Amazon: 4.1/5 (176 reviews) Goodreads: 3.8/5 (89 reviews) One reader noted: "Good primer for beginners but needed more depth on modern marketing channels." Another stated: "The fundamentals covered are solid, but the digital marketing sections need updating to reflect current platforms and strategies."

All You Need to Know About the Music Business by Donald S. Passman This guide covers music industry contracts, revenue streams, and business structures with specific examples from real industry deals.

How To Make It in the New Music Business by Ari Herstand The book provides step-by-step strategies for independent musicians to build a career through streaming, social media, and digital distribution.

Six-Figure Musician by David Hooper The text presents methods for musicians to develop multiple income streams through licensing, touring, merchandising, and digital platforms.

Music 4.0: A Survival Guide for Making Music in the Internet Age by Bobby Owsinski This companion book focuses on the technological aspects of music promotion, including streaming platforms, social media algorithms, and digital distribution methods.

Get More Fans: The DIY Guide to the New Music Business by Jesse Cannon The book outlines systematic approaches to building a fanbase through content creation, email marketing, and targeted advertising campaigns.

🎵 The book was published in 2016 but has been regularly updated to reflect the rapid changes in digital music marketing and streaming platforms. 🎸 Bobby Owsinski has written over 24 books on music, recording, and the music business, and has worked as a producer with artists including Elvis, Willie Nelson, and Neil Young. 💻 The author maintains an active blog called "Music 3.0" that supplements the book's content with current industry updates and marketing trends. 📊 The book specifically addresses how artists can maximize their exposure on platforms like Spotify, with strategies that have evolved from the early days of MySpace and YouTube marketing. 🎧 Owsinski draws from his experience running a successful recording studio in Los Angeles, where he gained firsthand knowledge of both the technical and business sides of the music industry.