MOJO: How to Get It, How to Keep It, How to Get It Back if You Lose It

MOJO is Marshall Goldsmith's investigation into professional motivation and career satisfaction. The book defines "Mojo" as that positive spirit toward what we are doing that starts from the inside and radiates outward. Goldsmith presents research and case studies from his work as an executive coach with top professionals across industries. The book outlines specific steps and strategies for identifying, measuring, and strengthening one's Mojo through practical exercises and self-assessment tools. The narrative structure moves from defining Mojo through understanding its key components, to providing solutions for common Mojo-depleting situations and behaviors. Goldsmith includes real-world examples from his coaching practice to illustrate each concept. This business book addresses universal workplace themes of identity, purpose, and professional fulfillment. The text serves as both a diagnostic tool and action plan for readers seeking to enhance their career satisfaction and effectiveness.

Readers describe this as a practical guide for maintaining career momentum and workplace satisfaction. The book resonates with professionals at all levels who want to regain their enthusiasm at work. Likes: - Clear, actionable steps and self-assessment tools - Real-world examples from Goldsmith's consulting work - The MOJO measurement system helps track progress - Specific strategies for both personal and professional growth Dislikes: - Some readers found concepts repetitive - Several noted the content could have been condensed - A few mentioned the examples focus too heavily on executives - Some felt the self-assessment tools were too basic Ratings: Goodreads: 3.8/5 (2,800+ ratings) Amazon: 4.4/5 (300+ ratings) Notable reader comments: "Practical framework for getting unstuck at work" - Amazon reviewer "Too much padding around simple concepts" - Goodreads reviewer "The MOJO metrics helped me identify what needed to change" - Amazon reviewer "More suited for managers than individual contributors" - Goodreads reviewer

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🌟 Marshall Goldsmith has coached more than 150 CEOs from Fortune 500 companies, including Alan Mulally of Ford and Jeff Immelt of General Electric. 🌟 The term "Mojo" in the book is defined as "that positive spirit toward what we are doing now that starts from the inside and radiates to the outside," combining both internal feelings and external success. 🌟 The book features a unique measurement tool called the "Mojo Scorecard," which helps readers evaluate their happiness and meaning at work using four key elements: identity, achievement, reputation, and acceptance. 🌟 Goldsmith was ranked as one of the Top Ten Most Influential Management Thinkers in the World by Thinkers50 and Harvard Business Review, and has sold over two million books worldwide. 🌟 The research for MOJO included interviews with thousands of professionals across different industries, revealing that people who maintain high mojo typically spend 95% of their time focused on activities that are both meaningful and create happiness.