📖 Overview
¡Vamos! Let's Go to the Market follows Little Lobo, a Mexican American wolf, as he makes deliveries through a bustling marketplace. He travels with his dog Bernabé and a new friend named Kooky Dooky.
The story takes readers through a mercado filled with vendors, performers, and community members going about their day. Cultural elements and Spanish vocabulary are woven naturally throughout the journey.
Raúl the Third's distinctive illustration style brings the market's energy to life through detailed pen drawings enhanced with select colors. The artwork captures the sights, sounds and atmosphere of a vibrant Mexican American border town.
This playful adventure celebrates community, culture and commerce while introducing young readers to the daily rhythms and rich traditions of mercado life.
👀 Reviews
Readers appreciate the book's detailed illustrations that reward close examination, with many noting they discover new details on repeat readings. Parents and teachers highlight how the Spanish vocabulary feels natural within the story rather than forced. Multiple reviewers mention using it successfully in bilingual classrooms.
Reviewers specifically praise:
- The rich cultural representation of Mexican marketplaces
- The hidden jokes and visual references throughout
- The glossary helping with pronunciation
Common criticisms:
- Some find the plot thin and meandering
- A few note it can be overwhelming for very young children
- Several mention wanting more narrative structure
Ratings across platforms:
Goodreads: 4.17/5 (1,100+ ratings)
Amazon: 4.8/5 (240+ reviews)
Barnes & Noble: 4.8/5 (25+ reviews)
"Like a Mexican Richard Scarry book" appears in multiple reader reviews as a positive comparison. Teachers frequently note its effectiveness as a classroom read-aloud for grades K-2.
📚 Similar books
Market Day by Carmen Lomas Garza
This illustrated story follows a Mexican-American family's visits to a flea market filled with foods, crafts, and cultural traditions.
Waiting for the Biblioburro by Monica Brown A Colombian girl discovers books and stories through a traveling library that arrives to her remote village on donkeys.
Last Stop on Market Street by Matt de la Peña A boy and his grandmother ride a bus through their city while observing the vibrant life, vendors, and community around them.
Dear Primo: A Letter to My Cousin by Duncan Tonatiuh Two cousins exchange letters describing their daily lives in Mexico and the United States, highlighting the markets, foods, and activities in each place.
Dreamers by Yuyi Morales A mother and child explore their new life in the United States through visits to the library and encounters with the colorful sights of their community.
Waiting for the Biblioburro by Monica Brown A Colombian girl discovers books and stories through a traveling library that arrives to her remote village on donkeys.
Last Stop on Market Street by Matt de la Peña A boy and his grandmother ride a bus through their city while observing the vibrant life, vendors, and community around them.
Dear Primo: A Letter to My Cousin by Duncan Tonatiuh Two cousins exchange letters describing their daily lives in Mexico and the United States, highlighting the markets, foods, and activities in each place.
Dreamers by Yuyi Morales A mother and child explore their new life in the United States through visits to the library and encounters with the colorful sights of their community.
🤔 Interesting facts
🌵 Author Raúl the Third grew up crossing the border between El Paso, Texas and Ciudad Juárez, Mexico, which greatly influenced the vibrant market scenes depicted in his book.
🎨 The book's distinctive art style was inspired by Mexican comics (historietas) and uses only five colors: red, yellow, blue, brown, and black.
🏆 ¡Vamos! Let's Go to the Market won the 2020 Pura Belpré Illustrator Award, which honors Latino/Latina writers and illustrators whose work celebrates Latino cultural experiences.
🛍️ The bustling mercado (market) portrayed in the book is based on real-life Mexican markets, where vendors sell everything from fresh fruits to handmade crafts and wrestling masks.
📝 Each page includes both English and Spanish words, helping young readers naturally absorb vocabulary from both languages while following Little Lobo's adventure through the market.