📖 Overview
The Great Revolt examines the political and cultural shifts that led to Donald Trump's 2016 presidential victory. Through interviews with voters across the Midwest and Rust Belt, authors Zito and Todd map out the demographics and motivations behind this electoral upheaval.
The book organizes voters into distinct archetypes based on their backgrounds and reasons for supporting Trump, from rural evangelicals to blue-collar workers in former manufacturing towns. Each chapter focuses on specific regions and communities, presenting first-hand accounts and data to analyze how traditional political alignments fractured.
Beyond the election itself, The Great Revolt explores broader changes in American society, particularly the growing divide between coastal and heartland cultures. The authors combine on-the-ground reporting with polling analysis to document this transformation of the political landscape.
This work serves as both a snapshot of a pivotal moment in American politics and an examination of deeper cultural currents reshaping partisan identity. The insights about class, geography, and values transcend any single election cycle.
👀 Reviews
Readers found value in the book's first-hand interviews with Trump voters across the Midwest and Rust Belt, appreciating the direct quotes and personal stories that explained their voting decisions. Many noted the book helps bridge understanding between urban and rural Americans.
Positive reviews highlighted:
- Detailed demographic analysis
- Non-judgmental reporting approach
- Clear breakdown of different voter categories
- Raw, unfiltered voter perspectives
Critical reviews mentioned:
- Some repetitive content
- Pro-Trump bias in analysis
- Limited scope focusing only on Trump supporters
- Lack of critical examination of voter claims
Ratings:
Amazon: 4.6/5 (1,900+ reviews)
Goodreads: 4.1/5 (1,100+ ratings)
Notable reader quote: "Finally someone listened to us without mocking or prejudging" - Amazon reviewer
Critical reader quote: "Needed more balance and fact-checking of interviewees' statements" - Goodreads reviewer
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Glass House by Brian Alexander The story of Lancaster, Ohio tracks how corporate decisions and economic changes reshaped a once-prosperous factory town into a struggling community that exemplifies rural American decline.
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🤔 Interesting facts
🗳️ Salena Zito correctly predicted Donald Trump's 2016 victory after driving 27,000 miles across rural America, talking to voters in diners, churches, and local businesses.
📊 The book identifies seven distinct voter archetypes that formed Trump's coalition, including "Red-Blooded and Blue-Collared," "Perot-istas," and "King Cyrus Christians."
🗽 Co-author Brad Todd interviewed more than 300 Trump voters in person, visiting 27 counties across 10 swing states to gather firsthand accounts.
📰 Salena Zito coined the famous phrase about Trump: "The press takes him literally, but not seriously; his supporters take him seriously, but not literally."
🏭 The research revealed that 89% of Trump voters surveyed said their support grew stronger after his election, despite—or because of—negative media coverage.