Start Something That Matters

Start Something That Matters chronicles Blake Mycoskie's creation of TOMS Shoes and his journey to build a business focused on both profit and social impact. Through personal stories and business insights, Mycoskie outlines how he developed the "One for One" model where TOMS donates a pair of shoes to a child in need for every pair purchased. The narrative provides a framework for others who want to incorporate giving into their business ventures or personal lives. Mycoskie shares concrete strategies for starting a mission-driven organization, maintaining simplicity in business operations, and facing fears that hold people back from pursuing their goals. Mycoskie includes examples of other companies and individuals who have successfully merged commerce with giving, demonstrating the growing movement of social entrepreneurship. He details specific challenges these organizations faced and the methods they used to overcome obstacles while maintaining their charitable missions. The book serves as both a business manual and a call to action, suggesting that profit and positive social change can coexist within a single business model. Its core message emphasizes that individuals can create meaningful impact while building sustainable enterprises.

Readers describe this as a basic introduction to social entrepreneurship, drawing heavily from TOMS Shoes' origin story. Many found it motivational but lacking in tactical business advice. What readers liked: - Quick, engaging read with clear actionable principles - Personal stories and case studies of other giving-focused companies - Focus on starting lean and learning through action - Practical tips on building trust and authenticity What readers disliked: - Too much TOMS promotional content - Surface-level business advice - Repetitive concepts - Limited depth on handling business challenges One reader noted: "More of a motivational book than a how-to guide. I wanted concrete steps for social enterprise." Ratings: Goodreads: 3.82/5 (8,900+ ratings) Amazon: 4.5/5 (400+ ratings) Book Depository: 4/5 (200+ ratings) Most impactful for readers new to social enterprise concepts but may disappoint experienced entrepreneurs seeking detailed guidance.

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🌟 Blake Mycoskie started TOMS after witnessing children in Argentina walking barefoot and created the "One for One" business model, where every pair of shoes purchased provides a pair to someone in need. 🌍 The book's entire net proceeds were donated to the Start Something That Matters Foundation, which provides grants to aspiring entrepreneurs and social innovators. 📚 The manuscript was written entirely on Mycoskie's iPhone during his travels around the world, often while sitting in airports or on planes. 💡 TOMS began in Mycoskie's apartment with just three interns and grew to a company valued at $625 million by 2014 without traditional advertising. 🎯 The book's title was inspired by a conversation Mycoskie had with President Bill Clinton, who encouraged him to share his story to inspire others to create positive change through business.