Book

Generation Impact

by Sharna Goldseker, Michael Moody

📖 Overview

Generation Impact examines how next-generation donors are revolutionizing philanthropy and creating social change. The authors draw from interviews with young philanthropists who have inherited or earned significant wealth and are now directing charitable giving in new ways. The book profiles multiple donors under 40 who are taking hands-on approaches to giving, leveraging technology, and focusing on measurable impact. Through their stories, patterns emerge about how this generation views wealth, legacy, and their responsibility to address social problems. The research captures a pivotal moment in philanthropic history as unprecedented wealth transfers from Baby Boomers to Millennials and Gen X. The authors document emerging practices like impact investing, collaborative giving, and the integration of business principles into charitable work. This work raises fundamental questions about power, privilege, and the evolving relationship between wealth and social progress in the 21st century. The text serves as both a practical guide and a broader commentary on how next-generation philanthropists may reshape society's approach to solving complex problems.

👀 Reviews

Readers found this book provides useful insights into how next-generation donors approach philanthropy and social impact. The research and interviews with young philanthropists offer concrete examples of modern giving strategies. Liked: - In-depth profiles and case studies - Practical frameworks for engaging millennial donors - Balance of data and personal narratives - Focus on real-world applications Disliked: - Some readers felt it focused too heavily on ultra-wealthy donors - Several noted repetitive content between chapters - A few mentioned the writing style was dry in sections - Limited coverage of small-scale/grassroots philanthropy One reader on Amazon noted: "Good information but seems targeted mainly at foundation professionals and wealth advisors rather than individual donors." Ratings: Goodreads: 3.8/5 (42 ratings) Amazon: 4.3/5 (31 ratings) Most readers recommend it for philanthropy professionals and those working with next-gen donors, rather than general audiences interested in charitable giving.

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Winners Take All by Anand Giridharadas This analysis explores the role of elite philanthropists in modern society and questions the current systems of giving and impact.

Generation We by Michael R. Hais and Morley Winograd The text examines millennial attitudes toward social change and their approaches to solving global challenges.

Social Value Investing by Howard W. Buffett and William B. Eimicke The book presents a framework for combining private sector approaches with social impact objectives in modern philanthropy.

🤔 Interesting facts

🌟 The authors conducted over 100 interviews with next-generation philanthropists and donors across the United States to gather insights for this book. 💫 The term "next-gen donors" refers to Millennials and Gen Xers who are expected to inherit an estimated $59 trillion in wealth by 2061, marking the largest wealth transfer in history. 🎯 Many of the featured donors in the book are fourth-, fifth-, or sixth-generation inheritors of family philanthropic legacies, including members of famous families like Rockefeller and Gund. ⚡ The book reveals that next-gen philanthropists prefer to be hands-on with their giving, often wanting to see direct impact and maintaining close relationships with the organizations they support. 🌍 Unlike previous generations, these modern donors tend to blend multiple approaches to creating social change, including impact investing, social entrepreneurship, and traditional charitable giving.