📖 Overview
The Art of Making Magazines presents insights from industry veterans about the craft and business of magazine publishing. This collection features lectures from editors, writers, and publishing professionals who have shaped major publications.
The book covers practical aspects of magazine creation, from editorial decision-making to art direction and circulation strategies. Each chapter contains firsthand accounts from professionals who worked at publications like The New Yorker, Harper's, and The Nation.
The contributors discuss changes in magazine publishing across different eras, including the shift from print to digital formats. Industry challenges, successes, and behind-the-scenes processes are examined through personal experiences and case studies.
Through these collected perspectives, the book reveals the complex intersection of journalism, art, commerce, and cultural influence in magazine publishing. The essays highlight the enduring principles of magazine-making while acknowledging the evolution of the medium.
👀 Reviews
Readers note this book offers practical insights from magazine editors and publishers, though many found it dated since it focuses on print magazines rather than digital media.
Liked:
- Insider perspectives from editors at The New Yorker, Vanity Fair, and other major publications
- Detailed explanations of editorial processes and decision-making
- Strong chapters on fact-checking and cover design
Disliked:
- Limited discussion of online/digital publishing
- Some chapters feel like transcribed lectures rather than polished writing
- Focus mainly on large New York-based magazines
- Little practical advice for starting new magazines
Review Sources:
Goodreads: 3.7/5 (43 ratings)
Amazon: 4.1/5 (12 ratings)
One reader noted: "Good historical context but not very relevant for today's publishing landscape." Another mentioned: "The chapter on fact-checking alone is worth the price."
Several reviewers recommended this primarily for journalism students and those interested in magazine history rather than current practitioners.
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🤔 Interesting facts
🎯 Many of the essays in this book originated from lectures given at Columbia University's Graduate School of Journalism, where both editors held leadership positions.
📚 Victor Navasky served as editor of The Nation for 27 years and transformed it from a struggling publication into one of America's leading political magazines.
✍️ The book features insights from magazine industry legends including Ruth Reichl (Gourmet), John Gregory Dunne (Time), and Robert Gottlieb (The New Yorker).
🔍 The text reveals that successful magazine editors often make decisions based on instinct rather than market research, challenging conventional business wisdom.
📰 Despite focusing on print magazines during the digital revolution, many of the book's principles about storytelling and editorial judgment remain relevant across all media platforms.