📖 Overview
Jen Sincero is an American success coach and bestselling author known primarily for her "You Are a Badass" self-help book series. Her first book in the series, "You Are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life" (2013), spent over 5 years on the New York Times bestseller list.
Prior to her career in personal development, Sincero worked as a freelance writer and played in a rock band in New York City. She later transitioned to success coaching and motivational speaking, drawing from her own experiences of financial transformation and personal growth.
Her writing style combines humor with practical advice, focusing on topics like financial mindset, self-doubt, and personal transformation. The success of her first book led to follow-up titles including "You Are a Badass at Making Money" and "Badass Habits," which have been translated into multiple languages.
Sincero maintains an active presence as a public speaker and continues to offer coaching services while writing. Her work has been featured in major media outlets including The New York Times, The Doctor Oz Show, and Success Magazine.
👀 Reviews
Readers find Sincero's informal, humorous writing style either refreshing or off-putting. Many appreciate her straightforward approach to self-help concepts and use of personal anecdotes.
What readers liked:
- Accessible breakdown of complex self-help concepts
- Motivational tone that builds confidence
- Practical exercises and action steps
- Relatable personal stories
- Humor makes difficult topics digestible
What readers disliked:
- Overuse of profanity
- Repetitive content across books
- Heavy emphasis on law of attraction concepts
- Some find the tone condescending
- Basic advice repackaged with humor
Ratings across platforms:
- Goodreads: "You Are a Badass" 3.9/5 (488,000+ ratings)
- Amazon: 4.7/5 (28,000+ reviews)
- Barnes & Noble: 4.6/5 (2,800+ reviews)
Common reader comment: "Her style isn't for everyone, but if you connect with her voice, the message hits home." Multiple reviews note the content feels like "common sense dressed up in curse words."
📚 Books by Jen Sincero
You Are a Badass (2013)
A self-help book focusing on personal development, mindset shifts, and practical strategies for achieving goals.
You Are a Badass at Making Money (2017) A guide addressing financial mindset, money management, and wealth-building strategies.
You Are a Badass Every Day (2018) A collection of daily exercises and mantras designed to maintain motivation and positive habits.
Badass Habits (2020) An examination of habit formation and behavior change, with specific techniques for creating lasting personal changes.
You Are a Badass Journal (2018) A guided journal companion to the original "You Are a Badass" book, featuring writing prompts and exercises.
Don't Sleep With Your Drummer (2002) A fiction novel following a woman's journey through Los Angeles's music scene while starting her own band.
The Straight Girl's Guide to Sleeping with Chicks (2005) A non-fiction guide discussing female sexuality and relationships.
You Are a Badass at Making Money (2017) A guide addressing financial mindset, money management, and wealth-building strategies.
You Are a Badass Every Day (2018) A collection of daily exercises and mantras designed to maintain motivation and positive habits.
Badass Habits (2020) An examination of habit formation and behavior change, with specific techniques for creating lasting personal changes.
You Are a Badass Journal (2018) A guided journal companion to the original "You Are a Badass" book, featuring writing prompts and exercises.
Don't Sleep With Your Drummer (2002) A fiction novel following a woman's journey through Los Angeles's music scene while starting her own band.
The Straight Girl's Guide to Sleeping with Chicks (2005) A non-fiction guide discussing female sexuality and relationships.
👥 Similar authors
Rachel Hollis writes about personal development with a focus on women's empowerment and goal achievement. Her books combine personal stories with action steps, similar to Sincero's mix of memoir and practical advice.
Mark Manson delivers personal growth concepts with direct language and irreverent humor. His work focuses on accepting limitations while pursuing meaningful change, using a conversational tone comparable to Sincero.
Marie Forleo combines business strategy with mindset coaching and personal development. Her writing emphasizes taking action and overcoming mental blocks through specific exercises and implementable steps.
Mel Robbins addresses motivation and habit change through neuroscience-based approaches and personal anecdotes. She breaks down complex concepts into straightforward strategies, focusing on immediate application.
Gary John Bishop uses direct communication and no-nonsense approaches to personal development. His work emphasizes personal responsibility and mindset shifts, delivered with straightforward language and practical exercises.
Mark Manson delivers personal growth concepts with direct language and irreverent humor. His work focuses on accepting limitations while pursuing meaningful change, using a conversational tone comparable to Sincero.
Marie Forleo combines business strategy with mindset coaching and personal development. Her writing emphasizes taking action and overcoming mental blocks through specific exercises and implementable steps.
Mel Robbins addresses motivation and habit change through neuroscience-based approaches and personal anecdotes. She breaks down complex concepts into straightforward strategies, focusing on immediate application.
Gary John Bishop uses direct communication and no-nonsense approaches to personal development. His work emphasizes personal responsibility and mindset shifts, delivered with straightforward language and practical exercises.